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BIG 12 FOOTBALL COMPANION GUIDE • ALPHABETICAL 13 OF 16

TEXAS TECH RED RAIDERS

2026 Season Snapshot • Lubbock, Texas

10-3 (7-2 Big 12)

BIG 12

2026 Schedule

Live schedule, lines and results for Texas Tech.

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HEAD COACH

HANDICAPPING PROFILE

HEAD COACH

Joey McGuire — 5th season at Texas Tech

LIFETIME COACHING RECORD

35–18 at Texas Tech

A longtime Texas high school coaching legend (3 state titles at Cedar Hill) before joining McGuire's staff and taking over the Red Raiders in 2022. Never had a losing season, and delivered the program's first outright Big 12 title since 1955 and first-ever CFP appearance in 2025 — a genuine, historic breakthrough.

TEXAS TECH ATS RECORD

No single published career ATS figure

2025 finished 12-1, a school-record win total, with every win coming by at least 20 points at one 6-0 stretch. Texas Tech won the Big 12 outright and reached the CFP for the first time in program history — the clear top team in the conference by a wide margin.

HEAD COACH SALARY (2026)

$7.0M+

TEAM NIL VALUATION (EST.)

$28M+ (est.)

PRIMARY NIL COLLECTIVE

The Matador Club

Coach salary per ESPN/CBS Sports (7-yr extension through 2032, avg. $7M+/yr, signed Dec. 2025 ahead of the Big 12 title game). NIL figure per On3, cited widely as the nation's highest 2025 roster valuation (surpassing the prior high of $20M at Ohio State), mobilized by Matador Club board member and oil executive Cody Campbell. Departed Cincinnati QB Brendan Sorsby individually signed for a reported $5M.

HANDICAPPING NOTES

  • Historic breakthrough backed by the nation's largest known roster spend: The Matador Club's $28M+ 2025 investment (per On3) is reported as the highest team NIL valuation ever tracked, surpassing the prior record ($20M, Ohio State) — a real, quantifiable financial explanation for the leap from good to historic.
  • Program bet big again to defend the title: Texas Tech's $5M pursuit of Brendan Sorsby (beating out Indiana and Miami interest) after Behren Morton's eligibility ended shows the spending wasn't a one-year spike.
  • Elite continuity on the offensive skill positions: A former five-star receiver and a nation's-best-graded defense both return largely intact — genuine title-repeat infrastructure, not just a coordinator's system.

COORDINATORS & SCHEME

OFFENSE / DEFENSE

OFFENSIVE COORDINATOR

Multiple • Air raid

Loses record-setting QB Behren Morton to graduation but replaces him with a $5M portal acquisition in Sorsby. Returns former five-star WR Micah Hudson and adds USC transfer RB Quinten Joyner (though a season-ending injury limited his 2025 debut) to one of the Big 12's most talented offenses.

DEFENSIVE COORDINATOR

Multiple • Nation's top-5 unit

Built around Matador Club-funded transfer portal hits like edge David Bailey (2026 NFL first-round pick) and DT Lee Hunter (2nd round) before both departed for the draft; the defense's overall talent pipeline and development system remain intact even after significant NFL Draft losses.

2025 SEASON RECAP

RECORD & VENUE NOTES

2025 RECORD

12–1, Big 12 Champions, CFP participant

Won the Big 12 Championship Game over BYU, the program's first outright conference title since 1955, and made the program's first-ever College Football Playoff appearance — the defining season in modern Texas Tech history.

HOME FIELD

Jones AT&T Stadium

Artificial turf (Matrix Turf), Lubbock. A program that just completed a $200M facilities project alongside its on-field breakthrough — genuinely all-in, top-to- bottom investment across every phase of the operation.

PRIMARY SKILL PLAYERS

2026 PROJECTED STARTERS
QB1Brendan Sorsby
TOP TRANSFER

Three-star signee (Lake Dallas HS, Denton, Texas). Cincinnati transfer; signed a reported $5M NIL deal, the largest known figure connected to this cycle's QB portal market. 2,800 pass yds, 27 TD, 580 rush yds, 9 rush TD in 2025, choosing Texas Tech over Lane Kiffin and LSU.

RB1Quinten Joyner
TOP TRANSFER

USC transfer whom Texas Tech reportedly outbid Ohio State to land; a season-ending injury limited his 2025 debut before it started, leaving him a full unknown heading into a real chance at the feature role in 2026.

WR1Micah Hudson
5-STAR

Former five-star recruit and the clear top returning offensive weapon; part of an offense that finished 2nd nationally in points per game in 2025.

OFFENSIVE LINE

2026 PROJECTED
Howard SampsonLT

North Carolina transfer specifically brought in to protect the new $5M quarterback investment.

Sheridan WilsonC

Retained returning starter at center, giving Texas Tech real continuity in the middle of a line built to defend its Big 12 title.

Will JadosLG

Miami (OH) transfer joining Sampson as a second Matador Club- funded addition up front.

HANDICAPPING NOTE — O-LINE

  • The Matador Club specifically funded O-line reinforcements around the new $5M QB — a real, targeted investment worth tracking in Sorsby's pressure/sack numbers early in the season.

DEFENSIVE LINE

2026 PROJECTED
Front seven rebuilt after NFL exodusDL

Loses David Bailey (1st-round pick) and Lee Hunter (2nd-round pick) off a nation's-top-5 unit; real, significant production to replace even with the same funding and development system in place.

LINEBACKERS

2026 PROJECTED
  • Texas Tech loses 2025 Big 12 Defensive Player of the Year Jacob Rodriguez to the NFL Draft (2nd round, also a Jason Witten Man of the Year winner) — real production to replace at the position that anchored the nation's top-5 defense.

DEFENSIVE BACKS

2026 PROJECTED
Secondary under new

Also loses significant NFL Draft talent (S Cole Wisniewski) off a defense that ranked among the nation's best in 2025; specific 2026 starters to be confirmed closer to Week 1.

DB

personnel

SPECIAL TEAMS

KICKING, PUNTING & RETURN GAME
  • Overall: No major specialist storylines flagged for 2026. As the reigning Big 12 champion with the nation's highest known roster investment, Texas Tech enters the season as the clear favorite to repeat — the program to beat across every phase.

Betting profile — vs. the number

2025 ATS

11-3

78.6% cover rate — 1st of 82

2025 Straight up

12-2

Point differential +387

Scoring environment

51.2

Combined points per game — 46th highest of 82

Home / road ATS

6-1 · 4-1

Totals 5-9 O/U (4-3 home, 1-4 road)

Points scored / allowed

39.4 per game scored (4th) · 11.8 allowed (3rd)

Margin & schedule

Margin of victory +27.6 (2nd) · Strength of schedule +3.5

  • Home / road: Home 6-1 ATS, road 4-1 ATS (neutral-site games excluded).
  • Home / road: Totals 5-9 O/U — 4-3 at home, 1-4 on the road.
  • Trend: 2025 ATS 11-3 (78.6% cover rate) across 14 games.
  • Trend: Averaged 39.4 points and allowed 11.8, a 51.2 combined per-game scoring environment.

Power ratings — strength against the field

SRS power rating

+23.7

2nd of 82 — projected points vs. a league-average team on a neutral field

Offensive SRS

+11.8

6th of 82

Defensive SRS

+16.4

3rd of 82

Points (margin of victory)

+27.6 · 2nd of 82

Against the spread

11-3 (78.6%) · 1st of 82

Totals (combined PPG)

51.2 · 46th of 82

Computed from CollegeFootballData 2025 results and closing consensus lines.

Notes

Saved Just J research for Texas Tech.

Defensive Front

Portal spending reshaped the defense

A reported multi-million portal class rebuilt the defensive front. This is a roster built for a two-year window rather than gradual development.

Program Context

Lubbock home splits

Home ATS performance in Lubbock has been notably stronger than road performance under the current staff.

Notes are maintained in the Admin area — no code changes required.