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SUN BELT FOOTBALL COMPANION GUIDE • ALPHABETICAL 6 OF 14

JAMES MADISON DUKES

2026 Season Snapshot • Harrisonburg, Virginia

12-1, Sun Belt Champions, CFP participant

SBC

2026 Schedule

Live schedule, lines and results for James Madison.

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HEAD COACH

HANDICAPPING PROFILE

HEAD COACH

Billy Napier — 1st season at James Madison

LIFETIME COACHING RECORD

62–35 (9 seasons, Louisiana & Florida)

Won two Sun Belt titles and four straight West Division crowns at Louisiana (2018-21) before a rocky four-year Florida tenure (6-7, 5-7, then improvement) ended in his Nov. 2025 firing. Hired by JMU just before the Dukes' historic first-ever CFP appearance, replacing Bob Chesney (who left for UCLA after a 12-1 season) — JMU's fifth head coach in 10 years.

JAMES MADISON ATS RECORD

No single published career ATS figure

James Madison finished 2025 at 12-1 (8-0 Sun Belt) under Chesney, winning the Sun Belt Championship and becoming the conference's first-ever CFP participant (a road loss to No. 5 seed Oregon). One of the best seasons in Group of 5 history.

HEAD COACH SALARY (2026)

$965K (+ $2.65M from

TEAM NIL VALUATION (EST.)

Highest revenue-share % in

PRIMARY NIL COLLECTIVE

Not publicly named

Florida) the Sun Belt Coach salary per ESPN (5-yr deal, $965K annually, top-5 in the Sun Belt) plus a $2.5M buyout if he leaves before 2029. Separately, Florida is still paying Napier a $2.65M annual base salary through 2029 as part of his firing settlement there — meaning virtually all of his JMU pay can flow straight back into the program. JMU has not disclosed a team NIL figure but says its revenue-sharing percentage is the highest in the conference.

HANDICAPPING NOTES

  • A genuinely unique financial arrangement: With Florida still paying Napier $2.65M/yr through 2029, his entire JMU salary and bonus structure is essentially free money for the program to redirect — a real, unusual advantage over every other Sun Belt roster-building budget.
  • Historic program momentum meets total staff turnover: JMU is defending its first-ever CFP berth with a brand-new head coach and OC after Chesney's UCLA departure — genuine installation risk on top of a standard the whole roster now has to live up to.
  • Real, credentialed continuity at the skill positions: Preseason First-Team All-Sun Belt RB George Pettaway returns (fully healthy after an injury-limited 2025) along with both starting O-line honorees (Brown, Greenberg) — a genuine foundation for Napier's run-heavy history to build on.

COORDINATORS & SCHEME

OFFENSE / DEFENSE

OFFENSIVE COORDINATOR

Kirby Moore • 1st season • Multiple

New staff installing around a genuine three-way QB competition (Camden Coleman, JC Evans, Arrington Maiden) after 2025 starter Alonza Barnett III transferred to UCF. Coleman previously started at Richmond (3,192 yds, 26 TD, 2023-24) before sitting behind Barnett in 2025 — real experience waiting in the wings.

DEFENSIVE COORDINATOR

Multiple • New staff

Also new under Napier, inheriting First-Team All-Sun Belt DL Kells Bush and Second-Team edge rusher Amar Thomas as returning building blocks on a defense that helped carry JMU to its historic 2025 season.

2025 SEASON RECAP

RECORD & VENUE NOTES

2025 RECORD

12–1, Sun Belt Champions, CFP participant

CFP First Round: L 34-51 vs. Oregon. James Madison's first-ever playoff appearance, capping the best season in program history and setting a new standard the Dukes now try to sustain under an entirely new coaching staff.

HOME FIELD

Bridgeforth Stadium

Artificial turf (FieldTurf), Harrisonburg. Host of the 2025 Sun Belt Championship Game; a program riding the highest national profile in its history into a critical transition season.

PRIMARY SKILL PLAYERS

2026 PROJECTED STARTERS
QB1Camden Coleman
TOP TRANSFER

Richmond transfer with real starting pedigree (3,192 yds, 26 TD across 2023-24) in a genuine three-way competition with JC Evans and Arrington Maiden after Alonza Barnett III's departure to UCF.

RB1George Pettaway

2026 Preseason First-Team All-Sun Belt; rushed for a team-leading 980 yds, 5 TD in 2024 before an injury-limited 2025 (195 yds on 34 carries). Fully healthy and the clear centerpiece of Napier's run-oriented offense.

WR1Corey Scott

2026 Preseason Second-Team All-Sun Belt; arrives with real postseason pedigree from a previous stop, immediately the top target in JMU's retooled receiving corps.

OFFENSIVE LINE

2026 PROJECTED
Tyler BrownOL

2026 Preseason First-Team All-Sun Belt; brings real postseason pedigree from a previous stop into a genuinely strong returning offensive line.

Zach GreenbergOL

2026 Preseason First-Team All-Sun Belt for the second straight season (also Second-Team All-Sun Belt after 2025) — one of the most decorated returning linemen in the conference.

HANDICAPPING NOTE — O-LINE

  • Two Preseason First-Team All-Sun Belt linemen returning is a genuine, elite foundation — among the best returning O-line situations anywhere in this guide.

DEFENSIVE LINE

2026 PROJECTED
Kells BushDL

2026 Preseason First-Team All-Sun Belt; the clear anchor of a defensive front carrying real continuity into the coaching transition.

Amar ThomasEdge

2026 Preseason Second-Team All-Sun Belt (also Honorable Mention after 2025); a proven, ascending pass- rush threat off the edge.

LINEBACKERS

2026 PROJECTED
  • Nakian Jackson , a 2026 Preseason Third-Team All-Sun Belt selection, anchors a linebacker corps with real returning quality even amid the full defensive coaching change under Napier's new staff.

DEFENSIVE BACKS

2026 PROJECTED
Ken WillisCB

2026 Preseason Third-Team All-Sun Belt; a proven returning piece in a secondary that helped anchor JMU's historic CFP season.

SPECIAL TEAMS

KICKING, PUNTING & RETURN GAME
  • Overall: No major specialist storylines flagged for 2026. With eight players on Phil Steele's Preseason All-Sun Belt team — more than any other program in the conference — James Madison enters the post-CFP era with genuine roster continuity despite the total coaching change.

Betting profile — vs. the number

2025 ATS

9-5

64.3% cover rate — 15th of 82

2025 Straight up

12-2

Point differential +262

Scoring environment

55.4

Combined points per game — 23rd highest of 82

Home / road ATS

4-3 · 5-2

Totals 7-7 O/U (3-4 home, 4-3 road)

Points scored / allowed

37.1 per game scored (6th) · 18.4 allowed (9th)

Margin & schedule

Margin of victory +18.7 (6th) · Strength of schedule -7.8

  • Home / road: Home 4-3 ATS, road 5-2 ATS (neutral-site games excluded).
  • Home / road: Totals 7-7 O/U — 3-4 at home, 4-3 on the road.
  • Trend: 2025 ATS 9-5 (64.3% cover rate) across 14 games.
  • Trend: Averaged 37.1 points and allowed 18.4, a 55.4 combined per-game scoring environment.

Power ratings — strength against the field

SRS power rating

+6.6

27th of 82 — projected points vs. a league-average team on a neutral field

Offensive SRS

+4.7

32nd of 82

Defensive SRS

+3.3

37th of 82

Points (margin of victory)

+18.7 · 6th of 82

Against the spread

9-5 (64.3%) · 15th of 82

Totals (combined PPG)

55.4 · 23rd of 82

Computed from CollegeFootballData 2025 results and closing consensus lines.

Notes

Saved Just J research for James Madison.

Program Context

A genuinely unique financial arrangement

With Florida still paying Napier $2.65M/yr through 2029, his entire JMU salary and bonus structure is essentially free money for the program to redirect — a real, unusual advantage over every other Sun Belt roster-building budget.

Coaching

Historic program momentum meets total staff turnover

JMU is defending its first-ever CFP berth with a brand-new head coach and OC after Chesney's UCLA departure — genuine installation risk on top of a standard the whole roster now has to live up to.

Running Game

Real, credentialed continuity at the skill positions

Preseason First-Team All-Sun Belt RB George Pettaway returns (fully healthy after an injury-limited 2025) along with both starting O-line honorees (Brown, Greenberg) — a genuine foundation for Napier's run-heavy history to build on.

Offensive Line

Offensive line outlook

Two Preseason First-Team All-Sun Belt linemen returning is a genuine, elite foundation — among the best returning O-line situations anywhere in this guide.

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